HI I’M DARREN
I am a creative who helps businesses create designs that are tailored to their needs and reflect the spirit of their company. With over 10 years of experience in the industry, I have a deep understanding of what makes brands successful and how to translate that into cohesive, on-brand communications.
My approach combines creativity with collaboration, working directly and openly and always being on hand to support you and your business quickly and on budget.
I have been freelance since 2020 and balance my work-life with gardening, playing football, watching Formula 1 and having the occasional biscuit.
HAVE A BURNING QUESTION? GET IN TOUCH IF YOU CANT FIND THE ANSWER
WHAT SERVICES DO YOU SUPPLY?
Graphic Design is a wide ranging subject. I specialise in branding and ongoing design support, but my services can include anything visual to do with a brand. From a unique crafted website showcasing your products or services to making sure your business card presents you and your brand the way it should. No matter how small the project, I will be happy to help. If you have any questions please do get in touch.
WHAT ARE YOUR RATES?
Because there are so many variables when it comes to a project, it’s hard to give a number given the range of work I do. I work to tailor projects around a client’s budget to be able to achieve their goals as best we can.
For small one-off amends or commissions, I can offer pay per hour, charged at £30 per hour.
I can also be hired as a designer for the day which is set at £200.
As a freelancer, I’m able to offer my design services whilst also having the flexibility in payments and schedules compared to agencies, and always with direct personal communication.
WHAT IS A BRAND IDENTITY?
This is how you express your brand’s personality. It allows you to stand out from your competitors and attract your target audiences effectively. Your visual identity comes from colour, typography, logos, images and illustrations and is likely the first contact someone has with you. So having unique, tailored branding is an important factor in making a lasting impression and growing your business.
BRAND IDENTITY VS LOGO DESIGN
A logo is what we all know as the face of a brand. It’s just the tip of the iceberg when it comes to identity, which as noted above, is all visual aspects of the brand that work together to support the brand as a whole – these elements are the backbone of being unique, recognizable and relatable.
WHAT IS YOUR PROCESS?
Here’s a quick run-down. More information will be explained in depth in the discovery phase.
Phase 1: Discovery — Zoom or in person meeting, project details and brief, timelines, budgets.
Phase 2: Information — Project plan of action, strategy, defining goals, brand positioning, budget quotes and deposit.
Phase 3: Concept — Developing and proposing visual concepts, feedback and discussions.
Phase 4: Creation — Drafting, refinement then final polishing of your files, finals.
Phase 5: Support — Invoice, final files, debrief.
WHERE ARE YOU BASED?
I am based at my home studio in Upper Beeding, West Sussex, just 20mins from Brighton.
I am happy to travel to meet with you and can also work from wherever you are based.
WHAT'S YOUR FAVOURITE BISCUIT?
Bourbon! Dunked! Can’t beat it.